Seth Godin- Changing the Way I Think
Have you ever heard people say, “Oh I’m not creative at all.” I think what they’re saying, is that they are not artists in the traditional sense of the word. The thing is, I believe all people are creative by nature. It just may be in a different way.
Seth Godin is not an artist, however, he is one of the most highly creative individuals I’ve been exposed to in a long while. That is what it takes to demystify the most asked questions in promotion, social networking, and marketing with a simple sentence or thought. Seth makes it look simple by doing this on a daily basis.
He got his start as a software guy in the 80s, then left his job to start a book packaging company in his apartment. From there he has grown into one of the most respected writers and marketing moguls of our time.
Why? Because he has such a different way of looking at things. In the 90s, while everyone was spending millions of dollars on TV and magazine ad campaigns, he and his partner Mark Hurst created company themed video games that would make the potential consumers an interactive part of the experience. They figured out what people wanted, and they treated them like people instead of commodities.
For example, who on earth thinks to write a fiction novel about their own company, imagined in an entirely different world? Seth and Mark, that’s who. What better way is there to attract a buyer, than to pull them in through a magnificent story tailored for their market. You were not being pitched a product, you are being invited to be a character in a narrative that you couldn’t get enough of. They were promoting by telling stories, before stories were a thing. Genius!
Why don’t we all do this? It seems as though most of us continue to paint inside the lines drawn for us by those who are synonymous with success today. Those people are selling us workshops, books, and online trainings of what they did, not what will work for us.
Instead, we could be forging our own path. Seth is now calling all artists to the forefront. He understands that we can make our own living by creative means and find our own audience. What’s interesting, is that he is not only addressing traditional artists, but anyone who is not afraid to express themselves. He believes we are all creative too